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DESIGNER
Ettore Sottsass
Ettore Sottsass Jr., architect, designer, and photographer, founded the **Memphis Group** (1981-1987) to express the emerging ideas of **Anti-design**. He openly criticized the era's style and taste, experimenting with materials, forms, and colors. His genius benefited brands like Olivetti, earning him three **Compasso d'Oro** awards. His work has been exhibited at major institutions worldwide, including the Cooper Hewitt in New York and the Centre Georges Pompidou in Paris, and is held in prestigious museum collections.